Sales Promotion Essay Example for Free

Sales Promotion Essay It typically cannot reverse a genuine declining sales trend. Marketers cannot reasonable expect sales promotion to convert refection of an inferior product into acceptance. Sales promotion may even weaken the brand image. Sales promotion has also been blamed for encouraging competitive retaliation. Short-term volume gain at the sacrifice of profits. Forward Buying: People buy more than they need at the deal price. Pay-for-Performance Trade Promotions: Retailers are rewarded for making sales to consumers rather than making purchases from manufacturers. Ethical and Legal Issues in Sales Promotion Deceptive Sales Promotion Fraud: The Fake Storefront Stuffing the Ballot Box Playing the Middleman The Redemption Scam Diverting (or Arbitraging): Secretly purchasing a product where it is less expensive, usually as a result of a trade promotion, and reselling in areas where prices Final considerations Don’t promote if the product is not good Promotions rarely stop a declining sales curve It is very easy to lose the promotional gains made if your promotion has not been effective in retaining new customers. So the product has to speak for itself. The objective of the promotion is to wean away users from competition and create new users. Excessive promotions lead to diminishing returns and may devalue the brand Promotions may be used in conjunction with advertising and other marketing communication tools It should be novel and attractive Ensure supply lines are good and adequate stock is available right through the promotion Cater for contingencies. Have escape routes built into the plan Trade has to be handled tactfully Reimburse incentives/ rewards/ gifts promptly Must be within the legal boundaries

Androgynous Characters in Thomas Hardys Novels Essay -- Biography Bio

Androgynous Characters in Thomas Hardy's Novels Androgyny may be defined as "a condition under which the characteristics of the sexes, and the human impulses expressed by men and women, are not rigidly assigned" (Heilbrun 10). In the midst of the Victorian Era, Thomas Hardy opposed conventional norms by creating androgynous characters such as Eustacia Vye, in The Return of the Native ; the title character in Tess of the d Urbervilles ; Sue Bridehead in Jude the Obscure ; and Marty South in The Woodlande rs. Hardy's women, possessing "prodigious energy, stunted opportunity, and a passion which challenges the entire, limiting world" (Heilbrun 70), often resemble men in actions and behavior. Eustacia Vye may be considered androgynous for her passion, rebelliousness, and refusal to accept the confines of Egdon. She exists in a state of untamed romantic emotion and fantasy, and has little concern for the effects of her actions. These characteristics of Eustacia make her less typical of women during the Victorian Era, but the scene in which her androgynous behavior is most evident...

Human Resources Management Essay

Proper management of human resources is vital to being a successful business. Human resources are one of the critical departments within any organization. The purpose of this essay is to emphasize the basic principles of Human Resources Management. EEO and Affirmative Action, Human Resources Planning, Recruitment, and Selection, HRD, Compensation and Benefits, Safety and Health, and Employee and Labor Relations are the six areas of Human Resources Management that will be the focus. All of these Human Resources Management areas should be working together and should correspond with the overall business strategy. According to our text, â€Å"Human Resource Management is specifically charged with programs concerned with people – the employees† (Ivancevich, 2007). It was observed by Edward L. Gubman, in the Journal of Business Strategy, that â€Å"the basic mission of human resources will always be to acquire, develop, and retain talent; align the workforce with the business; and be an excellent contributor to the business. Those three challenges will never change† (Gubman, 2006). In today’s world the terms human resource management and human resources is called personnel management or a personnel manager. â€Å"In simple words HRM means employing people, developing their capacities, utilizing, maintaining and compensating their services in tune with the job and organizational requirement† (Storey, 2007). The recognition of the importance of Human Resource Management extends to small businesses also. There for some time they did not generally have the same volume of human resources requirements as the larger organizations, but they too face personnel management issues that can have a decisive impact on the business’ health. In The Small Business Handbook Irving Burstiner stated â€Å"hiring the right people and training them well can often mean the difference between scratching out the barest of livelihoods and steady business growth personnel problems do not discriminate between small and big business, you will find them in all businesses, regardless of size† (Burstiner, 2008). The proper management of a company’s human resources is vital to the success of that company. People within an organization are the most precious and vital resource. They should be treated as such. It is important that the managing of human resources should be done correctly as it affects the overall business plan of any organization. As a person that plans to own an accounting business, this course has made realize that human resources are a very important and vital part of a company. This course has given me the tools to ensure that I have proper Human Resource Management and my employees are taken care of. There are many employers that consider themselves to be equal employment opportunity (EEO) employers. There may even be an employee within the organization that is an EEO officer or they could simply make sure they have a personnel manager, and/or other managers who understand and follow EEO. Our text stated â€Å"the human resource manager plays an important role in showing by example that each employee is important and will be treated ethically and equally† (Ivancevich, 2007). This usually means: †¢ That the employer is following the anti-discrimination laws and is ensuring that everyone within the organization understands these laws and abides by them. †¢ That the employer is preparing and implementing equal employment opportunity management plans or programs designed to ensure that everyone really does get equal opportunity within the organization. Most people know affirmative action as having to do with the development of equal opportunity plans and providing special help for minority groups with a disadvantaged past. Affirmative action programs also help give previously disadvantaged groups the skills they need to compete on equal terms with all other employees. This is a way of ensuring that there is truly equal opportunity between all potential and existing employees. There is a full-time EEO officer within my organization. It is my understanding that our EEO officer has never had anyone come to her about any discrimination that has taken place within the organization. An analysis of the job to be done, written into a job description should be written so that selectors know what physical and mental characteristics applicants must possess, what qualities and attitudes are desirable and what characteristics would be a decided disadvantage. Human resources planning usually refer to classic human resource administrative functions. The evaluation and identification of human resource requirements should meet organizational goals. Effectively, selection is essentially ‘buying’ and employee, the wage or salary multiplied by probable years of service being the price. Bad employee buys can become very expensive for any organization. For this reason, for particular jobs, some organizations may use external expert consultants for recruitment and selection. The ‘cost’ of a poor selection is a reason why those who recruit and employ should be well trained to judge the suitability of all potential applicants. The main sources of recruitment are as follows: †¢ Internal company promotions †¢ Appointment boards †¢ Agencies for the unemployed †¢ Advertising or the use of other local media. The businesses vacancy numbers should determine what line of recruitment should take place. It is important that an organization have a background check done to verify experience and statements about qualifications thoroughly before hiring a potential employee. To ensure a good recruitment process it is important to have training in interviewing and appraising candidates. This type of training usually teaches interviewers how to draw out the interviewee and how to rate the candidates. This is probably one of the most important parts of human resource management. Human Resource Development (HRD) helps employees develop their personal and organizational abilities. Opportunities for employee training, employee career development, performance management, mentoring and organizational development are included in Human Resource Development. Human Resource Development mainly focus is the development of the best employees possible. The reason for this is so that the organization and its employees can accomplish the organizational goals. Human Resource Development can be formal, such as a classroom setting or informal, such as an employee mentoring session by a manager. Organizations that are healthy believe in Human Resource Development. They also believe that the development of their employees is what makes the organization prosper. Unfortunately this is not something that takes place within my organization. It would be nice to be able to receive training that would improve my knowledge and skills and allow me to help in other areas of the organization if possible.

Gerstle s Historiographical Of Mainstream Americanism

Grant Klemann Dr. LaFevor HIST 1312-010 21 April 2016 Gerstle’s Historiographical of Mainstream Americanism Gary Gerstle attempts to reinterpret twentieth-century American history in light of the power of race (and to a much lesser extent, or even not at all, class and gender). The American Crucible conceptualizes American liberals as well as whiteness scholars’ synthetic historiographical interpretations on mainstream Americanism like Theodore Roosevelt and Franklin Roosevelt- Theodore Roosevelt especially, due the author’s attention to the meaning of the liberal state and liberalism. However, above all that, Gerstle argues that inherent tensions between two powerful types of nationalism- racial and civic- have decisively shaped American history, policy-making and political debates in the twentieth century (Gerstle 5). Gunnar Myrdal in the 1940’s takes American civil rights, as well as their ideological principles, and conjoins them into a political belief he called the â€Å"American Creed†, but Gerstle uses an all-purpose term--â€Å"civil nationalism† (Gerstle 4). These same ideas are even engraved on America’s founding documents; some historians argue that this is the reason why American people and their polity are so distinct. Nevertheless, civic nationalism has contradicted or even sometimes reinforced another ideological legacy, â€Å"†¦a racial nationalism that conceives of America in ethno-racial terms, as a people held together by common blood and skin color and by inherited